Know what your ad dollars did — every Monday, in plain English.
“Your ad money is spending itself and the report you get is a dashboard you don't read.”
You don't need impressions. You need to know what you spent, what came back, and what changes next week.
He runs the campaigns. Then he explains them.
- Build
Campaigns built and managed on Meta.
- Test
Dozens of ads tested per push.
- Shift
Budgets moved to what converts.
- Monday
A plain-English email you actually understand: spent, earned, next.
What he actually does with your ad money.
Watches the account daily
So the answer to “is my ad money being managed, or just spending itself?” is never a shrug.
Tells you if something is broken
"Why are my ads not delivering?" gets a straight read within the day: actually broken, or a normal swing that needs no panic.
Kills what wastes and feeds what works
Budget moves toward the ads producing leads and away from the ones producing applause. Dozens of variations tested per push.
Reads your cost per lead honestly
Not just the number — whether that number is healthy for your offer and your market, and what would move it.
The Monday email
Spent, earned, next. One page a human understands and can forward to anyone, instead of a report nobody opens.
Tells you when not to spend
If paid ads aren't the right move for you yet, you hear that before the money goes out, not after.
Mav never clocks out of the algorithm.
Mav lives inside the ad platforms — reading and reacting to the algorithm daily, at a pace no human media buyer sits around to match.
Direct access. No agency middle layer.
Our clients never touch their campaigns. Direct platform access to Meta's advertising tools — Mav builds, optimizes, and reports — with a person signing off on money, commitments, and launches — and every KPI comes explained in plain words: what it means, and why it matters for your offer. The same process extends to Google and to video campaigns on YouTube. When the platform ships a better algorithm, the account gets smarter overnight — same access, same reporting discipline, sharper engine.
Can an AI run my Facebook ads?
Yes — and it is a different thing from you boosting a post and hoping. Mav is a trained digital worker working directly in your own ad account, with a studio watching him: budgets, creative rotation, and kill-rules that were built and tested on live accounts. Routine changes happen at the speed the platform moves. Anything sensitive — money, commitments, campaign launches — waits for a person. Every change is recorded.
Live on real accounts, reporting every week.
Mav manages Meta campaigns for working coaching and counseling businesses today. The Monday report you'd get is the one his clients already read.
Questions, answered.
- How do I know my ads are actually working?
- Because every Monday you get a plain-English report: what you spent, what came back, and what changes next week. Measured to the lead, not the like.
- Do you replace my agency or work with it?
- Mav replaces the agency middle layer — direct platform management of your own account, with full visibility. The report is yours to forward to anyone.
- What do the Monday reports look like?
- One email a human actually understands: spent, earned, and the next move — 'CPMs rose, shift budget to High Intent' — not a 20-page PDF of vanity metrics.
- What's the minimum ad budget worth managing?
- It depends on your market and goal. We'll tell you honestly in one call whether paid ads are worth it for you yet — or what to fix first.
- Who owns the ad account?
- You do, always. Mav manages it through direct platform access to your account and your data — you keep the keys and the history.
- Why are my Facebook ads not working?
- Usually one of a short list: the audience is exhausted, the creative stopped earning attention, or the tracking is lying to you. The point of a daily watch is that you get told which one, in the same week.
- What is a good cost per lead?
- There's no universal number — a good cost per lead in one trade is a disaster in another. What matters is your number, your close rate, and what a customer is worth to you. Mav reads it against your own offer, not a chart.
Ads fill the funnel. The team runs it.
Pair Mav with Samantha so every lead his ads win gets answered in seconds.
